Print & Signage

VINYL CUTTING & SIGNAGE

BEFORE

Close-up of a tape measure showing a length of approximately 40 inches, with a hand holding the tape measure against red ribbon or strap on a white surface.
A tall white vertical sign with red letters spelling 'watch REPAIR' in gothic font, in a cluttered room with equipment and furniture.

AFTER

Street view with rain-soaked sidewalk, shop window display, and a glowing sign for watch repair.

Custom Fabrication | Signage Installation

This project involved the full restoration and redesign of an exterior storefront sign for a watch repair shop. The process began with resurfacing the original sign face, followed by precise vinyl cutting and letter application to ensure long-term durability and legibility.

Before: The original sign surface showed wear, misalignment, and aging vinyl.

Process: Vinyl lettering was carefully measured, cut, and reapplied using a custom typographic layout. The lettering was scaled and positioned to match the housing dimensions.

After: The final result features bold, high-contrast red text on a clean background, mounted and lit for visibility in both day and night conditions.

Tools & Techniques:

Vinyl cutter + weeding tools

Surface prep and adhesive layering

Measurement and scaling for large format signage

Exterior weatherproofing considerations

This project showcases hands-on fabrication skills, attention to detail, and an understanding of how signage can effectively enhance curb appeal and brand clarity.

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PRINT

* PRINT

Open digital catalog showcasing luxury watches from brands like Rolex and Audemars Piguet.
Three issues of Gray & Sons Luxury Jewelry catalogues displaying luxury watches, with a computer keyboard partially visible at the top and a roulette wheel partially visible on the right side.
Advertisement for Gray & Sons jewelry and watches featuring luxury watches and diamond rings, with contact information and promotional text.
Cover of Gray & Sons luxury jewelry catalog featuring luxury watches and jewelry, with text about warranty, authentic certification, insured delivery, financing, and contact information.
Close-up of four luxury gold watches with labels and prices: Audemars Piguet Royal Oak Offshore, Rolex GMT-Master, Cartier Panhere, and another Rolex model. All watches feature gold bands and dials.
Four luxury watches with different designs and accessories displayed against colorful backgrounds.
Jewelry store window display with a Cartier advertisement featuring a luxury watch, and various jewelry pieces including rings, necklaces, and decorative items on display
Jewelry and watch display window with a large poster of a gold wristwatch, jewelry bust and earrings, a decorative vase, and a jewelry box inside.
Display window featuring a Rolex Sky-Dweller watch with a black dial, surrounded by jewelry and decorative items, including diamond earrings, a gold hoop necklace, and gemstone accessories.
A display window featuring a large poster of a Patek Philippe watch with a black strap and silver bezel, surrounded by jewelry and decorative items including gold rings, a diamond bracelet, and a gold dog figurine on a sunflower-shaped base.

Gray & Sons Visual Content Design

Luxury Retail Design | Print & Digital Campaigns

This body of work reflects a multi-platform visual strategy for Gray & Sons, a high-end jeweler specializing in luxury watch restoration and resale. The project encompassed creative direction and production across both digital and physical formats.

Window Display Posters: Designed high-resolution, large-format posters to feature signature timepieces and seasonal promotions. These were installed in storefront display cases, aligned with jewelry layouts and lighting to enhance visual merchandising.

Print Catalog Layouts: Created monthly print and digital catalogs considered to be “The Best Luxury Catalog in the World.” Responsibilities included layout design, photo editing, typographic styling, and press-ready formatting to meet premium print standards.

Brand Consistency: Ensured cohesive visual identity across editorial spreads, in-store promotions, and marketing materials while maintaining Gray & Sons’ upscale aesthetic and long-standing heritage since 1980.

Tools & Skills Used: Adobe InDesign, Photoshop, Lightroom Print production workflows Catalog pagination & color correction Window merchandising collaboration. This project demonstrates attention to luxury branding, cross-medium execution, and high-end client presentation.